The experienced creative copywriter behind Cleverly Done Copy
Hello, I’m Charlotte.
A UK freelance copywriter writing for leading brands in the beauty, lifestyle, food and stationery sectors. I take a brand-led, strategic approach to copy that incorporates storytelling at every touchpoint. Whether that’s emails, web copy and social. Or print, packaging and product descriptions. I can work with you on big, one-off projects or provide day-to-day support with your in-house workload. Whatever you need, I can make it work for you.
Every single one of my clients is a returning customer because I strive to understand the unique opportunities and challenges they face, working as flexibly as I can to deliver what’s needed. I’ve led on copy in-house for a global beauty brand and it shows through in the questions I ask, the writing I deliver and my ability to quickly get to the heart of any brief.
Why should I work with you?
Writing copy that reflects your brand *and* grabs attention is rarely simple. The challenge of defining and showing how you’re different from the crowd is ever present. And that’s before you’ve handled all the typical issues that plague any brand, like consistency of message, style or tone of voice.
I’m here to take all that off your hands. Having spent over 15 years in communications, I know a thing or two about how to address these challenges in your everyday marketing.
I take a brand-led, strategic approach to copy that incorporates storytelling at every touchpoint. Whether that’s emails, web copy and social. Or print, packaging and product descriptions. I can work with you on big, one-off projects or provide day-to-day support with your in-house workload. Whatever you need, I can make it work for you.
What’s it like to work with you?
Well, in a nutshell – I make things easy for my clients!
- I can work on defined copy projects like catalogues, brand messaging and blogs. Or, I can support you on a day-to-day basis with your in-house workload. In fact, about 75% of my work involves providing general copywriting support to big-name brands and it’s an area I excel in.
- I’m quick to get to know you and your brand voice, analysing briefs quickly and providing a strategy that will work to achieve your goals.
- I take a brand-led, strategic yet creative approach to copy that delivers long-term results for my clients.
- I’m flexible, adaptable and I’m up front about what I can do and what I need from you.
- I don’t charge the earth – my rates are transparent and won’t break the bank. My day rate is £375 per day and my hourly rate is £50. I offer a discounted rate of £325 per day for non-profits.
- Most importantly, I’m reliable, lovely to work with and always meet deadlines.
What sort of copy do you write?
Having worked in-house, the list is long and exhaustive! I’ve turned my hand to anything you can think of in the last few years. I don’t like to limit myself and I’m always up for a challenge.
I’ve worked on:
Brand messaging and guidelines | Product launch advertising campaigns | Emails | Blogs | Websites | Social media | Press releases | Catalogues | Magazines | Print media | Packaging copy | Product copy | Company statements | Amazon landing pages | Video scripts | Direct mail & sampling campaigns
If there’s something you need that’s not on this list, by all means get in touch. I love to sink my teeth into a new challenge!
What's your policy on AI?
I never use AI to generate copy or content ideas for any of my work. I enjoy the creative process too much to do this. Recent research has shown that AI detectors are not accurate, so if you run my work through an AI detector and it comes up positive, you can be sure this is a mistake. Read more on this here.
I do use AI (Claude and Perplexity) to conduct research on occasion, however I rigorously check the sources and accuracy of any information given.
Do you specialise in any business areas?
I’ve led on copy in-house for Neal’s Yard Remedies so I bring all that experience with me into my freelance copywriting business. I’m well-versed in writing compliant beauty and personal care copy for multiple channels and for packaging – including products that are certified organic under the Soil Association COSMOS Organic standards.
That said, I love getting to know new business areas and since going freelance I’ve written copy for food and beverages, household products, gardening, furniture, stationery and home as well as a fair few beauty brands.
What’s your background?
I’ve always been a reader. In fact, my first memory is of reading a book with my milk bottle in hand. I must have been two or three, and since then, the love affair hasn’t ended. Of course, being a reader often leads to becoming a writer and I was no different – making up stories about my dolls, writing newsletters about the family pets; the list goes on.
Being a busy-minded soul, it didn’t take me long to discover more passions through reading. I became fascinated by the workings of the human body, life and how it had evolved on earth. This ultimately led me to studying for a BSc in Microbiology. While I didn’t end up moving on with a career in science, my degree taught me the laser-focused analytical skills and the ability to sweat the small stuff that would end up serving me well in my career as a copywriter.
Over the years, I’ve worked for several big, international brands and non-profits, more generally as a marketing and brand manager and then on into more specialist copywriting roles. And things haven’t changed with my freelance business. I left an in-house copywriter role just over three years ago to start Cleverly Done Copy. Since then I’ve worked with a fair few well-known brands, crafting their copy to say big things and get their message out there.
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Let’s talk
Fill in your details below and I'll get back to you within 48 hours. You can also email me at charlotte@cleverlydonecopy.com
