Clever + creative copywriting in action

From full-scale advertising campaigns to product copy, emails and blogs. I’ve done it all when it comes to copywriting and content. Not all my clients are listed here as I often work under NDAs, but if you can’t find what you’re looking for – drop me a message. Click on an image below to view more on each client in my copywriting portfolio.

Get in touch

Emails, web copy, packaging and more for one of the UK’s leading organic and sustainable food companies.

Spring / Summer 2024 and Christmas 2023 copy bible for ethical, handmade homewares brand, Nkuku.

Product launch campaigns, brand copy, packaging and more for natural and organic beauty and wellbeing brand, Neal’s Yard Remedies.

Brand messaging and complete packaging copy refresh for Amina Skin Care – a natural and organic skincare company based in Jordan.

Annual reviews, brand messaging, social copy and more for Hft – a national charity supporting people with learning disabilities.

View the details of my recent big projects over on ProCopywriters.

Long-form blog writing and LinkedIn newsletters for sustainable stationery brands, Victor and RHINO.

Conceptual + campaign copywriting and specialist beauty product copy support for Dr Sam’s Skincare.

What people are saying...

"My go-to when I'm working with a brand that needs to get their message across in a way that’s clear, well-researched and bursting with personality."

Nic Nolan
Founder at Black Book Communications

"Charlotte breathes life into any subject. Alongside being a solid strategic thinker, Charlotte’s work is always well considered from the big idea down to the executional craft. She’s an absolute joy to work with."

Kerry Macey
Head of Copy at Zone Digital

"Charlotte has been our go-to freelance copywriter for just over a year and can always be relied on to produce high-quality work in a timely manner. She has a very good understanding of the beauty and wellbeing industry, so brings technical expertise as well as a flair for language. And most importantly, she has a can-do attitude and is a pleasure to work with."

Tanya Shah
Marketing Director at Neal's Yard Remedies

"Charlotte is a true professional, she's dependable and offers great support. Quality work is provided consistently and she never misses a deadline. If you need to extend your team on an ad-hoc basis, or longer-term, with the flexibility external resource offers – Charlotte is the perfect fit."

Joanna Kelly
Marketing Director at Victor Stationery

"I worked with Charlotte when she was the Copy Lead at Neal’s Yard Remedies and I provided freelance support. In short, Charlotte is a joy to work with. She’s super organised, friendly, supportive, detail-orientated and one of the best writers you’ll find in the health, beauty and wellness space. Nothing was ever too much trouble and she always provided briefs that were clear and easy to understand. You can’t go wrong with having Charlotte on your copywriting team."

Lorna McGachie
Freelance Copywriter

Let’s talk

Fill in your details below and I'll get back to you within 48 hours. You can also email me at charlotte@cleverlydonecopy.com