Brand voice consultancy for start-ups + small to medium-sized businesses

I can help you define who you are and what you stand for

Just starting out and looking for some help with your brand messaging and tone of voice? I can help. What you say and how you say it can make or break a start-up brand. I’m here to walk you through that process, help you figure it out and then create guidelines and key messaging that gets you off to a flying (and consistent!) start.

What I’ll do for you

I’ll meet with you over Teams to find out all about you and where you are with your marketing and copy.
I’ll ask you to complete an initial onboarding form to find out more about your business, your market and your goals.
I’ll establish exactly what you need to get started with your brand messaging and tone of voice and we’ll discuss a menu of options that you can choose from according to your budget and needs.
I’ll give you an accurate quote and I’ll also ask you to sign a contract which details the scope of work, timescales and agreed costs.
I’ll invoice for 50% of the full cost up front.
I’ll book in a brand workshop with key members of your senior management team.
I’ll create your draft tone of voice guidelines and brand messaging and present it back to your senior management team.
I’ll tweak and refine your tone of voice and brand messaging based on your feedback to create your final documents.
Once you’re happy, I’ll invoice for the remaining 50%.

Book now

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What people are saying...

"My go-to when I'm working with a brand that needs to get their message across in a way that’s clear, well-researched and bursting with personality."

Nic Nolan
Founder at Black Book Communications

"Charlotte breathes life into any subject. Alongside being a solid strategic thinker, Charlotte’s work is always well considered from the big idea down to the executional craft. She’s an absolute joy to work with."

Kerry Macey
Head of Copy at Zone Digital

"Charlotte has been our go-to freelance copywriter for just over a year and can always be relied on to produce high-quality work in a timely manner. She has a very good understanding of the beauty and wellbeing industry, so brings technical expertise as well as a flair for language. And most importantly, she has a can-do attitude and is a pleasure to work with."

Tanya Shah
Marketing Director at Neal's Yard Remedies

"Charlotte is a true professional, she's dependable and offers great support. Quality work is provided consistently and she never misses a deadline. If you need to extend your team on an ad-hoc basis, or longer-term, with the flexibility external resource offers – Charlotte is the perfect fit."

Joanna Kelly
Marketing Director at Victor Stationery

"I worked with Charlotte when she was the Copy Lead at Neal’s Yard Remedies and I provided freelance support. In short, Charlotte is a joy to work with. She’s super organised, friendly, supportive, detail-orientated and one of the best writers you’ll find in the health, beauty and wellness space. Nothing was ever too much trouble and she always provided briefs that were clear and easy to understand. You can’t go wrong with having Charlotte on your copywriting team."

Lorna McGachie
Freelance Copywriter

Let’s talk

Fill in your details below and I'll get back to you within 48 hours. You can also email me at charlotte@cleverlydonecopy.com