Clever copywriting projects for UK and global brands

If you’ve got something specific in mind and don’t have either the time and/or expertise in-house to handle it, I can help. I’ve worked on dozens of freelance copywriting projects for well-known brands and I can do the same for you. Whether you need a series of blogs and social posts, or a print catalogue all done for you, let me take the weight off with professional copywriting services tailored to your needs and brief.

What I’ll do for you

• I’ll meet with you over Teams or Zoom to find out all about your copywriting project and what you’re looking for. We’ll talk about your budget, timescales and ways of working.
• I’ll ask you to complete an onboarding form and a briefing form to give me all the details I’ll need. If you’d prefer to do this over a call, that’s no problem.
• I’ll give you an accurate quote for the project once I have the full brief. I’ll also ask you to sign a contract which details the scope of work, timescales and agreed costs.
• I’ll invoice for 50% of the full cost up front.
• We’ll get started and I’ll write your first draft of the copy. You then get two sets of amends to bring it to it’s final, fantastic form.
• Once you’re completely satisfied, I’ll invoice for the final 50%.

More on copywriting costs

While some freelance copywriters cost projects on the basis of value to the business, this typically doesn’t work for the clients I work with. I also don’t think it’s a very transparent way of doing business, and I’m all about being transparent with my prices.

To cost a project, I make an assessment of how long I think the project will take after I’ve seen a full brief and cost on the basis of my standard day rate (£375 per day). I then make allowances for two rounds of amends and a little extra to cover unknowns – this might end up being more than usual if you’re a first-time client as I need to get to know you. Remember – if you’re a non-profit, the day rate I base your project fee on will be lower (£350 per day).

To give you a rough idea of costs, here are some examples:
Brand messaging and packaging roll out: £6750
Seasonal catalogue copy (26 pages): £2250
6 sided leaflet copy for a national charity: £600
Blog (1000 words – no research required): £260
Landing page copy: From £350 per page (or £300 if you’re a non-profit)
Press release: £175

What you need to know

• I often get asked for a ballpark figure in initial meetings but it’s really hard to cost a project without knowing key details like whether you’ve done any research yourself, the full scope of the project and what resource is available in-house. I can give a rough range at most before you’ve completed the briefing form.
• It’s really important that you give me as much detail as possible in the briefing form – it’ll save us both time further down the line.
• No two copywriting projects are the same – I cost each project individually based on my day rate.
• If you need to cancel the project for any reason after we’ve signed contracts, I will keep the deposit to cover off lost work from booking time out of my diary to complete the project.
• A lot of projects require input from more than one creative – I can put you in touch with my network of tried-and-tested designers, videographers, brand consultants and PR and social media managers should you need it.

What people are saying...